WeAretheSuperlativeConspiracy, the clothing company more commonly known as WeSC, has opened a new flagship store on London's Carnaby Street, four doors down from its original location. But it's not just WeSC products that can be found within the shop – having kept Nike SB under it's floorboards for the past year, it's London skateboarding stalwart Slam City Skates's turn to go underground, with a permanent concept skate store in the basement. Slam's own line of cut & sew t-shirts, crews and hoodies, designed in part by professional skaters and artists, is heavily represented.