SPoT - Hype Kills: From People to Sheeple - And More

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Wit-E Beats over at SPoT has a great article [Nike complained about the article to SPoT and pressured them to remove the article. Apparently, Nike, the same company with the positive promotional slogan "Just Do It," which is intended to elicit an enthusiastic and forward driven human response for their athletes, does not like being put on the spot (pun completely intended) regarding the quality of their product line. Thankfully, there is some preservation of Wit-E Beat's original article below.]

...regarding shoe trends, originality, and quality for sneakerheads and the fashionably conscious and enthused people out there. It is not very long so our ADHD generation should be able to work through the read. Check it! Nike is put on the spot (no pun intended) regarding the quality of their product and we the consumers are charged to raise a questioning and critical eyebrow.

Below are two small quotes from Wit-E Beats' article that should infuriate some and at least have a handful of readers pulling shoes from dresser drawers, grabbing from closets, and popping box top lids for a materials check:

 

Last year when the Jordan Black Cement III released, there was so much talk about poor craftsmanship and how many people received pairs that were completely different leathers. After reading and hearing all of the fuss I decided to look at the White Cement IIIs I’d purchased earlier in the year, and sho’nuff, I had a pair that never should have passed quality inspection. The leather on the left shoe was a matte white with small grain pebbles, while the right shoe was a glossy white with large grain pebbles. It makes me question whether or not there is any inspection before a product is sold.

 

And:
 

Nike has realized just how many folks are willing to spend $250+ on a pair of kicks without blinking, so instead of selling sneakers at one price and allowing resellers to jack up that price, resell, and make their profit, Nike has attempted to eliminate the middleman and skyrocketed prices on their own.


I think the quote below from American Gangster's Bumpy can sum up what was quoted above extremely well:

 

What right do they have cutting out the suppliers, pushing all the middlemen out, buying direct from the manufacturer...putting Americans out of work. That's the way it is now...You can't find the heart of anything.

 

Though there seems to be a sycophantic romanticism with being a gangster, nobody reading this should ever want to owe any type of allegiance to a real gangster, individuals who use bullying tactics to carve out their empires. Gangsters will turn pain and tragedy to the best of their marketing interests. We can reveal such methodology and turn it transparent if we allow ourselves to reflect on incidents such as Nike's treatment toward Liu Xiang, where the marketing beast fueled by profiteering and unhealthy consumerism overstepped and trampled on the soul and flesh of a human being, and more so...a person.

What is said here is not meant to rouse people through sensationalism, and not meant to be driven purely by "hating," but sometimes you need haters to shock people into movement and reveal truths about our own actions and the actions of others.