Superkix makes it easy to find authentic sneakers currently for sale at retail and get a sneak peak into what is coming next from Nike, Reebok, Adidas, Supra, New Balance and other popular brands.
Superkix (www.superkix.com), the only search engine for authentic sneakers, is now publicly available. For the first time, consumers can search inventory by size, updated continuously from 45+ leading online retailers and discover new styles set to debut using a consolidated and ranked feed from the 20+ most authoritative sneaker bloggers.
Superkix maintains a database of shoe inventory and meta-data that is updated using proprietary data extraction technology. Because many online retailers don't offer search by size, search across multiple sites represents a significant functional improvement for shoppers. Registered users can rate shoes, save them to a wish list and choose to be notified via email when a specific style becomes available in their size.
"For sneaker lovers the two most important questions are: 'Where can I find my size?' and 'Are they authentic?' Superkix answers both of those questions," said David Marcus, Founder and CEO of Superkix.
Whereas larger shopping engines are designed to solve more generalized retail complexities, Superkix was built to support intricacies of the sneaker niche. Search keywords can include colorway, nickname (aka) and product SKU.
To celebrate the beta release, Superkix is holding a sneaker treasure hunt and giveaway April 10 - 24. Registered users have the chance to win Nike SB What the Dunks and Superkix Credit $ to spend at any 1 of the 40 sneaker retailers. To join the contest, look for the "Sneaker Hunt" button at www.superkix.com.
About Superkix and Hii Def Inc.:
Superkix is an operating company of Hii Def Inc., a closely-held web product incubator started in 2008 by a team from Vimeo, Pronto, IAC / InterActiveCorp and Digitalmash. Superkix maintains offices in Florida and New York. The next Hii Def venture, Flavors.me (Flavors.me) is expected to launch in Q2 2009.