WeAretheSuperlativeConspiracy, the clothing company more commonly known as WeSC, has opened a new flagship store on London’s Carnaby Street, four doors down from its original location. But it’s not just WeSC products that can be found within the shop – having kept Nike SB under it’s floorboards for the past year, it’s London skateboarding stalwart Slam City Skates’s turn to go underground, with a permanent concept skate store in the basement.

Slam’s own line of cut & sew t-shirts, crews and hoodies, designed in part by professional skaters and artists, is heavily represented. These hang alongside several other brands, including a large selection of Nike SB shoes, taken from the pop-up store in the basement of Slam’s Covent Garden HQ.

The WeSC/Slam store can be found at 43 Carnaby Street, London, W1F 7EA.

Photos by Sam Ashley

Tim Weissberg