The marketing heads at Nike SB certainly like to get creative when it comes to promotional material for new releases, and this month’s Nike SM collaboration line with Skate Mental is no exception.

Carrying on the camping theme of the backpack/blanket, this sleeping bag, complete with sleeves and a hood, was sent out to a select, lucky few (and that really means a few), including Chris Ray from Transworld Skateboarding, who posted the pic on his blog.
Read the rest of this entry »

Flatspot has received its delivery of the Nike SM 3-in-1 jacket. Part of the collaboration line between Nike SB and Skate Mental, the jacket has a cotton outer and removable inner quilted jacket. It also comes with a selection of Skate Mental logo patches to customise it. See below for detailed pics.

Tim Weissberg

At the beginning of the month we previewed some of the GR Nike SB clothing and footwear releases set for December. A large number of the pieces were from Nike SM, the Nike SB collaboration capsule collection with Skate Mental.

Along with the Dunk High Premium, 3-in-1 jacket, t-shirts and hockey jersey is the techno blue/black backpack. But there’s no need to wait for that one, it’s just dropped in the Nike SB pop-up store in London’s Slam City Skates. Based on the classic camping backpack with suede accents, the bag is pretty roomy, even with the fleecy Nike SB blanket that comes as part of the package. The price (£49.95, approx. $85) is pretty good too.

Whether this is in an indication that the whole SM line will drop earlier than expected remains to be seen.

Tim Weissberg