WeAretheSuperlativeConspiracy, the clothing company more commonly known as WeSC, has opened a new flagship store on London’s Carnaby Street, four doors down from its original location. But it’s not just WeSC products that can be found within the shop – having kept Nike SB under it’s floorboards for the past year, it’s London skateboarding stalwart Slam City Skates’s turn to go underground, with a permanent concept skate store in the basement.
Slam’s own line of cut & sew t-shirts, crews and hoodies, designed in part by professional skaters and artists, is heavily represented. These hang alongside several other brands, including a large selection of Nike SB shoes, taken from the pop-up store in the basement of Slam’s Covent Garden HQ.
The WeSC/Slam store can be found at 43 Carnaby Street, London, W1F 7EA.
Photos by Sam Ashley
Tim Weissberg
Slated for a February release, the first batch of clothing from the PR by Nike SB has gone on sale at London’s Slam City Skates. In stock are the signature pants, with skater-friendly stretch fabric, in grey and black, and hoodies in black and sapphire blue. To go with the clothes is the sapphire blue/white P-Rod III. Other apparel, from the non-P-Rod Nike SB range is also available. All these will be getting a worldwide release over the next few weeks. For those of you who can make it to Slam City, it’s worth the trip – there’s a sale on in the Nike SB pop-up store in the basement.
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Regular visitors of this site will be well aware of the tight relationship between London skate store Slam City Skates and Nike SB. In 2009, the two came together big style with the Nike SB pop-up shop in Slam’s basement, photography exhibitions and the London leg of the UK Debacle premiere.
As is traditional, the guys at Slam have put together a slideshow of the many shindigs they have hosted over the past year, as well as some typical examples of the day-to-day occurrences at one of the hubs of the London skateboard scene. Superb choice of soundtrack too.
You can watch the whole show here and below is a selection of the more Nike-orientated pics.
(no animals were harmed in the making of this slideshow)
Tim Weissberg
The third installation in the Nike SB pop-up store in the basement of London’s Slam City Skates opened last week. European Vacations exhibits photos taken by Dom Marley as he accompanied the Nike SB team on various excursions around Europe. The photos below come nowhere near to doing the show justice so, if you’re in London, it’s worth a visit.
Pics of the launch party, which attracted a pretty large crowd, can be viewed on the new events page on Slam City’s website.
While on the topic of Slam City, carrying on the guys’ love of collaborations and pop-up shops, they have got together with Supra/Krew to open a store in Kingly Court, off Carnaby Street in London from December 4th – 24th. Slam’s Twitter promises ‘plenty of bargains’.
Tim Weissberg
Since March, London’s Slam City Skates has been hosting a Nike SB pop-up store. As well as housing a large selection of Nike shoes and clothing, the basement has also been used as a SB-related photo gallery.
Following part one – pics by Percy Dean, Jerome Campbell, Henry Kingsford and Sam Ashley – and part two – celebrating the launch of Debacle with photos of the filming by Jon Humphries – the final installment, by Dom Marley, launches on Friday 29th November. Read the rest of this entry »
At the beginning of the month we previewed some of the GR Nike SB clothing and footwear releases set for December. A large number of the pieces were from Nike SM, the Nike SB collaboration capsule collection with Skate Mental.
Along with the Dunk High Premium, 3-in-1 jacket, t-shirts and hockey jersey is the techno blue/black backpack. But there’s no need to wait for that one, it’s just dropped in the Nike SB pop-up store in London’s Slam City Skates. Based on the classic camping backpack with suede accents, the bag is pretty roomy, even with the fleecy Nike SB blanket that comes as part of the package. The price (£49.95, approx. $85) is pretty good too.
Whether this is in an indication that the whole SM line will drop earlier than expected remains to be seen.
Tim Weissberg
To coincide with last Friday’s Debacle premiere, London’s Slam City Skates has launched the second part of the wall exhibition in its basement SB pop-up store. Part 2 comprises photography from the Debacle filming by Jon Humphries.
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Every now and then, Nike SB still manages to slip a product out under the radar of the ever-watching bloggers and forumites.
This jacket has appeared in the Slam City Nike SB pop-up store, available in cream or navy. Very nice it is too.
Get it here
As previously reported, over the next six months, the basement of London’s Slam City Skates is playing host to a Nike SB pop-up store. The store marks the third time the shop and skateboard company have collaborated on a project. In an exclusive interview, Jacob Sawyer – Jake of Jake’s Alley – talks about the strong relationship between Slam City and Nike SB.
When did you start stocking Nike SB?
We began stocking SB when the first shoes dropped. This would have been in March 2002. The first drop were all dunk lows, including the Futura shoe, which was a favourite here. Shortly after this the Angus, FC, Delta Force and URL followed.
Did you have any initial reservations about Nike’s (official) entry into the skateboarding market?
Everyone had their doubts initially as many companies had at this point dipped in and out of skateboarding. Having met with the crew behind this part of the business it was obvious early on, before we had even received any shoes, that they intended to do things properly.
Is there a noticeable difference between the people who buy Nike SBs from you and people who buy other products?
Skateboarding as a hobby attracts people from all backgrounds and walks of life. Our function here as a shop is to try and cater to everyone. When ordering we are always conscious of our customers having different tastes and interests, the board wall is testament to that. Nike are also aware of this. The diversity of the team and product has meant that many customers who would not have bought Nike in the past have re-considered. The Blazer has helped with this. We have many customers who are interested primarily in the SB range who don’t necessarily skate but then we have many customers who don’t skate shopping for shoes and clothing. People like Robert Downey Jr.
How did the Dunk Low collaboration come about? Were you trying to make a shoe that would appeal to skateboarders, as opposed to collectors?
We had worked closely together from the outset and were a good account. Working on a shoe together seemed like an obvious progression. Plus passing up partnering our store name and the shoe style to create the “Slam Dunk” would have been insanity. The collaboration came about at a time when around sixty percent of the
shoes we sold at a release would either be re-sold or iced. We all knew how good the shoes were to skate in, so this was painful at times when the one pair in your size left the store to sit in another cupboard gathering dust. Our manager at the time was keen that skateboarding be encouraged in the shoe and wanted it to be as good
for skateboarding as possible with the materials at hand. This is how the re-inforced toe area came about. The hidden Swoosh came about as the result of one of only a handful of board meetings I have sat in on during my tenure here. It was round a big table and everything.
Would you ever want to co-produce a shoe again?
The Slam Dunk was really well received. Since it came out it seems to have become one of the most talked-about releases. It would be great to have the opportunity to do something like that again.
Was there always a plan for regular work with Nike SB, like the NikeTown pop-up shop and the current three-stage project?
From the beginning Nike were open to working with us and we have worked closely with them. Helping out with riders, the Nothing But The Truth premiere etc. Everything that has happened since then came about at a time when we were looking to make better use of the basement. Nike wanted a way to better showcase the brand in our nations capital and the pop-up store was the obvious answer.
Slam City Skates
Nike SB pop-up store blog
Jake’s Alley
Vote for the Slam Dunk, last year’s silver medalist, in the NSB128 2009 final 8
Tim Weissberg
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